FIRST Brand

To protect valuable FIRST assets and help build and maintain a strong and consistent visual identity for FIRST, please adhere to:

FIRST Branding & Design Standards (pdf icon8.32 MB) Updated 5/16/11

Policy on the Use of FIRST Trademarks and Copyrighted Materials (including FIRST and The LEGO Group Intellectual Property (pdf icon86 KB) Updated 1/05/13

Here you can find the artwork described in the FIRST Branding & Design Standards document and shown in the FIRST Logo File Directory (pdf icon1,276 KB):

Artwork

For Electronic Applications
(jpg and gif files)

 For Print Applications
(eps files)

/uploadedImages/Robotics_Programs/FRC/FRC_Communications_Resource_Center/Branding_and_Logos/FIRSTvert_RGB.jpg

 FIRSTvert_Reverse.gif
FIRST_vert.gif
FIRSTvert_RGB.jpg		 FIRSTVerticalLogos.ZIP
(includes CMYK, Spot,
Greyscale, and Etched)

/uploadedImages/Robotics_Programs/FRC/FRC_Communications_Resource_Center/Branding_and_Logos/FIRST_horz.gif

 FIRSThorz_Reversed.gif
FIRST_horz.gif
FIRSThorz_RGB.jpg 		 FIRSTHorizontalLogos.ZIP
(includes CMYK, Spot,
Greyscale, and Etched) 

FIRST Tagline jpg

 TAG_Reverse.gif
TAG_RGB.jpg
TAG_RGB.gif 		 FIRSTTagline.ZIP
(includes CMYK, Spot, and
Black)
 

/uploadedImages/Robotics_Programs/FRC/FRC_Communications_Resource_Center/Branding_and_Logos/FIRSTWordMark_Black.jpg

 FIRSTwordmark_Black.jpg
FIRSTwordmark_Black.gif
FIRSTwordmark_Reverse.gif 
 

 FIRSTWordmark.ZIP
 

/uploadedImages/Robotics_Programs/FRC/FRC_Communications_Resource_Center/Branding_and_Logos/FIRSTicon_RGB.jpg

 FIRSTicon_RGB.jpg
FIRSTicon_RGB.gif 		 FIRSTIcon.ZIP
(includes CMYK, Spot,
Greyscale, and Etched) 
FIRST Robotics Competition Logos   

/uploadedImages/Robotics_Programs/FRC/FRC_Communications_Resource_Center/Branding_and_Logos/FRCicon_RGB.jpg 

 FRCicon_Reverse.gif
FRCicon_RGB.gif
FRCicon_RGB.jpg 		 FRCIconLogos.ZIP
(includes CMYK, Spot,
Greyscale, and Etched)  

/uploadedImages/Robotics_Programs/FRC/FRC_Communications_Resource_Center/Branding_and_Logos/FRC_FlagColor_RGB.jpg 

 FRC_ReversedRGB.gif
FRC_FlagColorRGB.gif
FRC_FlagColorRGB.jpg 		 FRCWordmarkFlag.ZIP
(includes CMYK and Spot)

/uploadedImages/Robotics_Programs/FRC/FRC_Communications_Resource_Center/Branding_and_Logos/FRC_FIRSTBlue_RGB.jpg

 FRC_FIRSTblue_RGB.jpg
FRC_FIRSTblue_RGB.gif 		 FRCWordmarkBlue.ZIP
(includes CMYK and Spot)

FRCWordmarkBlack.ZIP 

/uploadedImages/Community/FRC/Assets/20th season logo.jpg

 FRC_20th.gif
FRC_20th.jpg
FRC_20th_Reverse.jpg		 FRC20thAnniv.ZIP
FIRST Tech Challenge Logos  

 FTC Logo with FIRST icon gif

 FTCicon_Reverse.gif
FTCicon_RGB.gif 
FTCicon_RGB.jpg  		 FTCIconLogos.ZIP
(includes CMYK, Spot,
Greyscale, and Etched)  
 /uploadedImages/Robotics_Programs/FRC/FRC_Communications_Resource_Center/Branding_and_Logos/FTC_FlagColor_RGB.jpg FTC_ReversedRGB.gif 
FTC_FlagColorRGB.gif 
FTC_FlagColorRGB.jpg 		 FTCWordmarkFlag.ZIP  
(includes CMYK and Spot)
 /uploadedImages/Robotics_Programs/FRC/FRC_Communications_Resource_Center/Branding_and_Logos/FTC_FIRSTblue_RGB.jpg FTC_FIRSTblue_RGB.jpg 
FTC_FIRSTblue_RGB.gif 		 FTCWordmarkBlue.ZIP 
(includes CMYK and Spot)

FTCWordmarkBlack.ZIP 
FIRST LEGO League Logos
 /uploadedImages/Robotics_Programs/FRC/FRC_Communications_Resource_Center/Branding_and_Logos/FLLicon_RGB.jpg FLLicon_Reverse.gif  
FLLicon_RGB.gif  
FLLicon_RGB.jpg 
 		 FLLIconLogos.ZIP 
(includes CMYK, Spot,
Greyscale, and Etched)
 /uploadedImages/Robotics_Programs/FRC/FRC_Communications_Resource_Center/Branding_and_Logos/FLL_FlagColor_RGB.jpg FLL_ReversedRGB.gif 
FLL_FlagColorRGB.gif 
FLL_FlagColorRGB.jpg 		 FLLWordmarkFlag.ZIP 
(includes CMYK and Spot)
/uploadedImages/Robotics_Programs/FRC/FRC_Communications_Resource_Center/Branding_and_Logos/FLL_FIRSTblue_RGB.jpg FLL_FIRSTblue_RGB.jpg 
FLL_FIRSTblue_RGB.gif 		 FLLWordmarkBlue.ZIP 
(includes CMYK and Spot)

FLLWordmarkBlack.ZIP 
 Junior FIRST LEGO League Logos    
 /uploadedImages/Robotics_Programs/FRC/FRC_Communications_Resource_Center/Branding_and_Logos/JrFLLicon_RGB.jpg JrFLLicon_Reverse.gif 
JrFLLicon_RGB.gif 
JrFLLicon_RGB.jpg 		 JrFLLIconLogos.ZIP 
(includes CMYK, Spot, Greyscale, and etched
 /uploadedImages/Robotics_Programs/FRC/FRC_Communications_Resource_Center/Branding_and_Logos/JrFLL_FlagColor_RGB.jpg JrFLL_ReversedRGB.gif 
JrFLL_FlagColorRGB.gif 
JrFLL_FlagColorRGB.jpg 		 JrFLLWordmarkFlag.ZIP 
(includes CMYK and Spot)
 /uploadedImages/Robotics_Programs/FRC/FRC_Communications_Resource_Center/Branding_and_Logos/JrFLL_FIRSTblue_RGB.jpg Jr.FLL_FIRSTblue_RGB.jpg 
Jr.FLL_FIRSTblue_RGB.gif 		 JrFLLWordmarkBlue.ZIP 
(includes CMYK and Spot)

JrFLLWordmarkBlack.ZIP